Starbucks SWOT Analysis - 1447 Words

Starbucks-Via Synopsis: Inspired by the book and the movie about Moby Dick, Starbucks first opened as a storefront in Pike Place Market in 1971. It wasn’t until 1984 when Howard Schultz joined the operation as a chairman, president, and chief executive officer, and introduced to Starbucks the new Italian breed of coffee bean and Italian style of coffee drinking; a style that refreshed the idea of socializing and interacting among people of all walks in times that corporate life style was winning over the family and friendly style of living. Such goal was established by officially making it company’s mission statement; â€Å"to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time† (Starbucks, n.d). After 43†¦show more content†¦al, 2011). Starbucks has done a good job for packaging their instant coffee. Due to the negative mind set in regards to the already existing instant coffee brands, Starbucks has tried to dissociate their new pro duct by packaging it in a new style not recognized as a normal instant coffee. Additionally, instead of attaching the words â€Å"instant coffee† on the packaging, they simply call it the Via (to go). Consumer outreach is another factor that Starbucks must focus and invest highly in. This has not been an issue for Starbucks as its products were usually advertised by the word-of-mouth, or by advertising through the Starbucks branded cups. Since the usual customers tend not to like the idea of the instant coffee, it will be hard to have them buy and carry the new product long enough for the advertising affect take place. Also, since not that many people will buy the product initially, the word-of-mouth style of advertisement will be at its minimum. Additionally, even if the product is purchased, it will most likely be mixed in a non-Starbucks branded cup, which will make it impossible for the product to advertise for itself. Therefore, the company must increase its advertisemen t budget and increase the use of the media to counter the said problems. This problem is further highlighted by the price the product is being offered at. Even though, Starbucks has announced the move to help customersShow MoreRelatedChallenges Faced By Starbucks : Swot Analysis1547 Words   |  7 Pagesadapting strategy Problems associated with clients Challenges faced by Starbucks Part 1.2 Situational analysis SWOT analysis PESTEL analysis Mc Kinsey 7s ASSESSMENT 5 PART 1.1: INTRODUCTION OF THE REPORT: In this section we have to discuss the company brief introduction such as how the company is facing client’s problems and how this company suggests solutions of the problems OVER VIEW OF THE COMPNAY: The STARBUCKS the well known brand of coffee who is selling high quality of roastedRead MoreSwot Analysis Of Starbucks1275 Words   |  6 Pages Starbucks Coffee SWOT Analysis Boyd Watson Columbia Southern University â€Æ' INTRODUCTION Starbucks Coffee Company is known on a global level for its retails stores, specialty operations, packaged coffee and beverage brands. 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According to (Forbes, 2014) Starbucks Market cap is around $55.94 Billion which isRead MoreSWOT Analysis of Starbucks1304 Words   |  5 Pagesï » ¿Starbucks SWOT Analysis Name Institutional Affiliation: Starbucks SWOT Analysis Introduction Starbucks Corporation is a world coffee company and a house chain with headquarters in Seattle, Washington. This company is the largest in the world with most of its activities dealing with coffee-products making. It has twenty thousand three hundred and sixty six stores in sixty-one countries. Most of the stores are in the United States of America. Starbucks Company trades cold drinks and hot drinksRead MoreSwot Analysis Of Starbucks1422 Words   |  6 Pages SWOT Analysis for Starbucks Strengths One of the biggest strengths that allow Starbucks to create competitive advantages is Starbuck’s strong brand influence. Over the past 46 years, Starbucks has already grown into the largest coffeehouse company in the world from a local coffee store in Seattle. 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The company’s strengths are that it is a market leader In the coffee industry, it has 16,859 stores by the end of the year 2010 and continues to grow (Starbucks Corporation, 2010) a second strength is the expansion rate they have of opening stores internationally and domestically the only fault with the expansion is that they are opening stores that are right next to others and losing money in each storeRead MoreStarbucks Swot Analysis 1821 Words   |  8 PagesStarbucks Strategic Planning Using SWOTT Analysis Mirror, mirror, on the wall, whos the fairest of them all? Ââ€" The Queen in Snow White. Beauty is only skin deep, companies must also look within to secure longevity. Before a company can successfully bring a mission statement and vision to fruition, they must take a good hard look into the mirror. A company must reflect upon internal strengths and weaknesses, external opportunities and threats, and consider the trends associated with each (SWOTRead MoreA Swot Analysis of Starbucks3360 Words   |  14 PagesIntroduction Starbucks is a famous coffeehouse. Until the mid-1980s it was only a provider of coffee to fine restaurants. Thereafter Howard Schultz, director of retail operations and marketing, was impressed of the popularity of coffee in Milan while he was in Europe . His idea was born. He wanted to bring the coffee bar culture to the Americans. So Starbucks started to realise his idea and so created a new trend. The clue is not only to sell coffee, but to sell an experience. Today Starbucks has gotRead MoreSwot Analysis : Starbucks Company1372 Words   |  6 PagesBackground (Situational Analysis) Starbucks’ Corporation is the world largest coffee company and renowned specialty coffee maker. It roast, market and retails specialty coffee under the flagship Starbucks brand. Starbucks’ founded originally in 1971,headquartered in Seattle, Washington has 16,635 stores in 50 countries out of which 8,832 are company – operated and 7,803 are licensed stores. Starbucks’ hold 75% market share in domestic market and is expanding aggressively in the international market